Brands
Greaves drives EV adoption with Shriram Finance tie-up
MUMBAI: Greaves Electric Mobility is charging ahead in India’s EV revolution. The company has partnered with Shriram Green Finance, the EV financing arm of Shriram Finance, to make electric vehicles more accessible to drivers, entrepreneurs, and small businesses nationwide.
The collaboration will provide customers with flexible loans covering up to 90 per cent of the vehicle’s cost, competitive interest rates, and customised repayment plans for GEML’s electric three-wheelers under the Greaves 3W brand and light commercial EVs (ELE).
With a legacy spanning 165 years, Greaves continues to set industry benchmarks in performance and endurance. Its Greaves Eltra city xtra recently set a national record with a 324 km journey on a single charge, recognised by the India Book of Records, proof of GEML’s engineering excellence and real-world efficiency.
“This partnership brings together our innovative EV portfolio and Shriram Finance’s extensive lending network to accelerate adoption across cities and states,” said a company spokesperson. Customers will benefit from over 500 PAN-India touchpoints, seamless dealer support, and access to clean, future-ready mobility solutions.
Greaves Electric Mobility’s vision is clear: to outperform, outlast and outshine, while driving India toward a sustainable, self-reliant, and inclusive mobility future.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
