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Greaves Cotton announces key hires; appoints Dr Arup Basu as deputy managing director
Mumbai: Greaves Cotton on Tuesday announced the appointment of Dr Arup Basu as deputy managing director of Greaves Cotton Ltd and Sanjay Behl as CEO and executive director of Greaves Electric Mobility (GEMPL). The strengthening of leadership comes on the heels of highest-ever consolidated quarterly revenue of Rs 621 crore reported for the quarter ending 31 March, the engineering company said in a statement.
With this announcement, the Greaves group leadership will move to a simpler and more focused structure, in line with the reorganisation of business carried out in 2021 to facilitate sustained growth, and led by Dr Arup Basu and Sanjay Behl. Both the leaders will report to MD and group CEO Nagesh Basavanhalli.
In his role, Dr Basu will lead the development and execution of long-term strategies of GCL and will oversee implementation of overall corporate purpose and vision of GCL across engines and retail business. He brings over 30 years of experience in running manufacturing intensive businesses such as packaging (MD at Huhtamaki PPL) chemicals (president and CTO at Tata Chemicals), and automotive (Tata Motors).
GEMPL, comprising e-scooters, e-rickshaw and e-auto segments, is one of the fastest growing businesses within the group accounting for 38 per cent of the overall revenue for the quarter ended 31 March, representing an annual YoY revenue growth of 251 per cent, according to the company.
As CEO and executive director of GEMPL, Behl will focus on leading the accelerated growth of the electric mobility business. He comes with a rich experience in leading consumer facing businesses such as textiles (CEO of Raymond Ltd), broadcasting (CEO of Reliance Big TV) and technology (co-founder/CEO of Nextqore Inc).
Commenting on the leadership appointments, Nagesh Basavanhalli said, “I am delighted to welcome Dr Arup Basu and Sanjay Behl into the leadership team of the Greaves Cotton group. Their immense experience in transforming and growing Indian businesses at global scale will help us accelerate our growth. Their leadership skills in building future facing organisations will help steer growth in their respective areas.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
