MAM
Grasshoppers wins creative mandates for BOP
MUMBAI: Grasshoppers India has been appointed as the creative partner for real estate consultancy Better Option Propmart Opts.
An official has confirmed that Grasshoppers have approached the company and presented the idea.
Grasshoppers will be handling ATL & BTL campaigns including corporate branding for BOP.
The real estate consultancy has an annual marketing spend that is estimated to be Rs 100 crore with several prestigious projects in the pipeline in partnership with leading realty players including DLF, Jaypee Group, Logix, Hero, Wave Inc and Imperia Structures.
“The company has started its operations in 2007; today we have more than 50,000 customers and 10 state-of-the-art studios across the country”, said founder & MD Amit Mavi.
Talking about their tie-up with Grasshoppers, Mavi said, “We want to be known as a company that delivers ‘Better‘. Through our partnership with Grasshoppers, we will be reaching out to our target audience and communicate the core values that drive our organisation and make us different from a loose bunch of property brokers spread in an unorganised manner across the country”.
“There is a lot of work that needs to be done because it‘s not just BOP but also the associated real estate projects that have to be promoted. So, we will play around with different concepts and messaging depending on the project offerings. It‘s going to be a challenging task but we anticipate a lot of innovative campaigns being churned out over the next few months,” said Grasshoppers India‘s director Arjun Banerjee.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
