Digital
Grapes Worldwide secures digital mandate for Livwell
MUMBAI: Grapes Worldwide has been awarded the digital mandate for Livwell. The Bangalore-based team will oversee the brand’s digital strategy, focusing on strengthening its online presence and refining its branding and positioning.
Grapes Worldwide will manage Livwell’s comprehensive digital framework, including owned, earned, and paid media integration. With a strong emphasis on user engagement, the agency will also be responsible for UI/UX design, ensuring a seamless and visually appealing website experience.
The partnership aims to expand Livwell’s reach, drive audience engagement, and create a deeper connection with consumers. By leveraging its expertise, Grapes Worldwide seeks to support Livwell’s long-term growth and market positioning.
“Onboarding Livwell marks another significant milestone for us. This collaboration highlights our commitment to delivering impactful strategies that enhance brand presence and visibility.” Grapes Worldwide co-founder & global CEO Shradha Agarwal.
“While selecting an agency, we sought a partner that truly understood our vision and brand ethos. Grapes Worldwide aligned perfectly with our objectives, setting a strong foundation for our communication strategy. We look forward to an exciting journey ahead to elevate our market presence.” Livwell co-founder & group CTO Vikas Dhar.
MUMBAI: Apple just folded a photonics startup into its empire because when you’re building the future of light, sometimes you need to acquire the blueprint. Apple has quietly acquired key assets from invrs.io, a small AI-focused photonics startup, and brought its founder and sole employee, Martin Schubert, on board, according to a regulatory filing submitted to the European Union in October 2025.
The filing reveals that Apple would take over certain assets from invrs.io while hiring Schubert, a research scientist with prior stints at Meta, Google, and Micron Technology, where he worked on advanced display, semiconductor, and optical technologies.
Invrs.io specialised in open-source frameworks for photonics research, the science of controlling and manipulating light, critical to cameras, sensors, LiDAR, and displays across Apple’s ecosystem. The startup’s tools used AI-guided design to accelerate optical system simulation, optimisation, and benchmarking, aiming to make complex engineering more accessible to AI researchers and hardware developers.
Apple has not disclosed specific plans for integrating the technology, but the acquisition points to deeper ambitions in hardware-level AI. Enhanced light-based modelling could refine camera performance in iPhones and iPads, boost sensor accuracy in wearables, optimise spatial computing in Vision Pro, and advance next-generation displays and LiDAR systems.
Though modest compared with Apple’s blockbuster deals, the move underscores the company’s push to embed AI not just in software but in the physical foundations of its devices. As custom silicon and on-device AI accelerate, photonics expertise at the intersection of light and intelligence could prove a key differentiator.
For a company that once revolutionised screens with Retina displays, quietly snapping up a photonics innovator feels like the next logical step ensuring the light inside Apple’s world shines brighter, sharper, and smarter than ever.
