AD Agencies
Grapes Worldwide opens its first office in the UK
Mumbai: Grapes Worldwide, an integrated communication agency, has announced its expansion into the UK market, marking its first international foray with a new office in London.
This strategic move underscores Grapes Worldwide’s commitment to strengthening its advertising and marketing leadership position. Launched in 2015, the agency has grown domestically at a rapid pace and extended its footprint beyond its headquarters in New Delhi, opening offices in both Mumbai and Bangalore.
The London office will first focus on creative and technology solutions, gradually expanding its service offering as the business grows.
Grapes founder Himanshu Arya said, “Our expansion into the UK market is a significant move to enhance our global footprint. The purpose is to bring our innovative creative and technological solutions to a broader audience, setting new benchmarks in the industry. Foray into London represents our commitment to international growth, providing us with an opportunity to deliver unparalleled value to our clients on a global scale.”
Grapes co-founder and global CEO Shradha Agarwal stated, “Launching our first international office in the UK marks a significant milestone in our growth journey. This expansion is a testament to our commitment to delivering exceptional results and enhancing our brand value. We aim to deliver tangible and practical results that will enhance our brand value both at national and international markets. Under the leadership of Sini Magon, we have already started serving our valued clients from our new London office.”
Partner and global growth officer Sini Magon added, “To say I am thrilled to be embarking on this very necessary expansion is an understatement. The new London office offers immense potential for Grapes Worldwide to achieve groundbreaking and impactful results. All of us share a singular vision – to build the world’s most innovative company in the advertising and communications space.”
With this expansion, Grapes Worldwide aims to leverage its expertise to meet global standards and enhance its mission in the advertising industry. As a leading integrated advertising and marketing agency in India, Grapes Worldwide employs over 300 staff across three domestic offices. The agency has evolved from a creative-focused firm to a full-service provider, now offering solutions across creative, digital, media, content, PR, SEO, and other verticals.
MUMBAI: Mar-tech network Wondrlab Network is in talks to acquire advertising major Madison World, according to media reports, in a move that could reshape India’s agency landscape.
In a statement shared with Social Samosa, Wondrlab Network founder and CEO Saurabh Varma, confirmed that the group is actively evaluating acquisition opportunities but declined to confirm any specific transaction.
“We have consistently stated that Wondrlab is building for scale, and acquisitions remain an important part of that strategy. We are in discussions with multiple companies across capabilities that strengthen our platform-first, full-funnel marketing and technology offering. Any development will be communicated at the appropriate time,” Varma said.
Wondrlab has pursued acquisitions as part of an ambitious plan to buy 26 agencies across three phases. In 2025, it completed its seventh acquisition, underscoring its appetite for inorganic growth.
According to reports, Madison founder Sam Balsara is seeking around Rs 1,000 crore for the agency. If the Wondrlab deal goes through, it would rank as the largest acquisition of an Indian agency by another Indian agency.
Wondrlab was launched in November 2020 by Saurabh Varma, Vandana Varma, and Rakesh Hinduja. Its first acquisition followed swiftly with the December 2020 purchase of Amit Akali’s creative shop, What’s Your Problem.
Since then, the group has steadily expanded its footprint. It acquired influencer marketing firm Opportune and performance marketing agency Neon in 2022. In 2023, it bought Salesforce consultancy and data analytics firm Cymetrix, alongside Poland-based WebTalk, marking its entry into Europe. It later added influencer marketing agency OPA and, last year, took a majority stake in BigStep Technologies, a generative AI and cloud-native software firm.
Madison, meanwhile, has long been a target for global advertising groups. Over the years, it has drawn interest from WPP, Publicis Groupe and Dentsu. In May 2025, Havas was reported to be the frontrunner, with an offer of about Rs 700 crore for a majority stake.
Earlier talks with WPP in 2015, when Madison was valued at roughly Rs 500 crore, collapsed over valuation and equity differences. Discussions with Publicis and Dentsu also failed to yield a deal.
