MAM
Grapes Digital strengthens its creative team
MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has made key appointments to strengthen its creative team in Delhi.
The agency has roped in Mithun Mukherjee as associate creative director and Viraj Rohan Circar as executive creative director.
The duo will be responsible to overlook the creative requirement of the current clients and pitches.
Mithun brings in 12 years of experience and has joined from Scatter where he was Director – Content Strategy. Prior to scatter he was with Omnicom as Associate Media Director. He has worked on award winning campaigns for brands like Renault, Nissan, Monster.com, GSK, Perfetti and Cisco.
Viraj holds a decade of experience in handling creative mandates for brands like Ford, Coke, Sprite, Thums Up, Airtel. He has earlier worked with GTB (WPP’s integrated global agency for Ford), where he was a Creative Director and has had couple of other creative stints too.
Speaking on the new appointment Grapes Digital founder Himanshu Arya says, “We welcome Mithun and Viraj on board. They bring lot of new ideas and tons of enthusiasm and we look forward to build some exciting campaigns together.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
