MAM
Centrum unveils new campaign with Kajal Aggarwal
Mumbai: Centrum multivitamin brand, has announced actress and entrepreneur Kajal Aggarwal as a brand ambassador for the launch of its new range of multivitamin & protein powders in India.
Many Indians may not be aware of their overall nutritional needs. 8 out of 10 Indians may be multivitamin deficient. Centrum’s campaign, with Kajal, promotes the importance of a balanced diet, and the inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal’s seamless management of her multiple roles with Centrum’s support.
Expressing her excitement about the collaboration, Kajal said “Being an actress, entrepreneur, and a new mother, I strive to give my 100 per cent every day and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”
Commenting on this new association, Haleon head of marketing India subcontinent Anurita Chopra said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”
FCB interface executive creative director Arjit Sengupta “Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life where she has to juggle between her personal and professional commitments. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein. She also truly brings out the energy and vibrance Centrum stands for, effortlessly embodying the brand ethos of ‘More power to you’.”
FCB interface executive creative director Mithun Mukherjee said “In today’s fast-paced life, women often find themselves juggling multiple roles, including those of a caregiver, professional, partner, and possibly a parent. Unfortunately, their diet ends up playing catch-up with their life, creating a gap. Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.
With this new category of multivitamin & protein powders along with multivitamin gummies, Centrum is uniquely positioned to cater to people’s diverse needs and unlock their full potential every day. Centrum is available to men, women and children. Women’s and Men’s variants provide 24 vital vitamins, minerals, and plant protein for overall health. The Kid’s variant provides 24 vital vitamins, minerals, and probiotics along with plant & milk-based protein for holistic growth.
As the most clinically studied multivitamin brand, Centrum aims to make it effortless for people to lead healthy, multi-faceted lives.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
