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Grapes Digital bags digital AOR & communications mandate for Suraasa
Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New Delhi office.
As part of the win, the agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand. Apart from that, it will also focus on providing creative solutions, digital branding and strategy, content planning for social media marketing along with public relations to enhance the brand’s proposition in the industry, said the statement.
“In the last few years, the demand for ed-tech has increased drastically, and the sector has witnessed tremendous growth and evolution,” said Grapes Digital founder and CEO Himanshu Arya. “Suraasa is a pioneer in teacher-growth-focused learning. It is quite encouraging for us to partner with a brand like Suraasa that aims to revolutionise the teaching landscape in India and beyond.”
The edtech platform offers development programmes to help teachers expedite their professional growth and create a high-impact learning environment in classrooms. Suraasa also partners with premium schools to let them hire Suraasa-qualified teachers at zero cost, said the brand.
“Our vision of helping teachers grow in their career is a unique idea for everyone out there and it takes very thought-through marketing and creative strategies to reach our niche as well as make them take the desired action,” stated Suraasa founder and cognitive scientist Rishabh Khanna. “We look forward to establishing this new partnership with the agency and are confident that the team at Grapes will play a key role in helping us achieve our vision.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
