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Grapes Digital bags AOR & communication mandate for Supertails
MUMBAI: Homegrown digital pet care start-up, Supertails.com has assigned its first time digital AOR (Agency of Record) and Communication (PR) mandate to Grapes Digital. The agency won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.
As per the mandate, the agency will be responsible for executing digital duties for the brand such as media planning and buying, creative and digital branding and strategy, content planning for social media marketing along with public relations. Grapes will also manage to scale up the brand’s social media presence, and persistence will be built and managed on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, the brand said in a statement.
Commenting on the partnership, Supertails co-founder Vineet Khanna said, “As the population of pet parents increases in the country, so does the need for having a strong communication to resonate with them. We aim to enrich this new journey for them with products and services that they require the most. We are extremely happy to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, media relations and build a strong digital presence. We look forward to a great association with them.
Grapes Digital founder and CEO Himanshu Arya said, “Pet care space in India has been waiting for a disruptive and innovative thought process to solve the customers’ major issues. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies. We are enthused to partner with Supertails.com and look forward to delivering our best resources to the brand. We will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”
Supertails is differentiated by its unique proposition of being a fully digital tele-health consultation service made available through a team of experienced in-house veterinarians. With doorstep delivery services available across the country, the brand aims to bring the pet parents closer to an assortment of pet supplies from India and across the globe.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
