Account
Grapes bags the PR and communication mandate for Zoff Foods
Mumbai: Zoff Foods, one of the prominent spice brands in India, has assigned Grapes as their PR and communication agency.
The agency will be responsible for the brand’s overall media presence. As per the mandate, Grapes will take charge of the brand’s PR strategy, influencer marketing, advocacy and strategic brand positioning, and reputation management in India. The account has won after a multiple-agency post and will be served from its New Delhi office.
Commenting on the partnership, Zoff Foods co-founder Akash Agrawal said, “We believe that this is the perfect and crucial time for our brand to align our communications strategy, and we are thrilled to associate with Grapes that understand our brand’s ethos and growth prospects. The Spice market is growing at a CAGR rate of 13 per cent, and the market plays a crucial role in the country’s exports. At Zoff Foods, we are committed to expanding our business horizons and contributing effectively to the Indian economy. I am optimistic that the agency will build a strong media presence for us.
Zoff Foods MD Ashish Agrawal said, “Zoff Foods has become a prominent player in the Indian spice market thanks to Shark Tank India for the visibility and recognition. Our goal is to become a go-to brand in every household, from urban to rural areas. Thus, we believe that to achieve this objective public relations plays an imperative role in driving awareness. I am quite enthusiastic about this partnership with Grapes and look forward to driving meaningful conversations in the media landscape.
Grapes founder and CEO Shradha Agarwal said, “We are thrilled to associate with Zoff Foods, and fully resonate with the brand’s vision. The partnership with Zoff Foods marks a pivotal moment for Grapes, symbolizing our commitment to driving impactful conversation coupled with digital innovation. We aim to achieve our objectives and drive impactful market presence through effective communication strategies.
Zoff Foods received widespread attention after its appearance on Shark Tank (season one). Their pitch on the show was one of the notable pitches by Akash Agarwal and Ashish Agarwal. The duo received funding of 1 crore at a valuation of Rs 80 crore from Boat co-founder Aman Gupta.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
