MAM
Gozoop onboards Sushil Anantharaman as media director
MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.
With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.
Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.
“Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.
“Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
