Ad Campaigns
Govt takes video contest route to create consumer awareness
NEW DELHI: A video contest for consumer awareness of the ‘Jago Grahak Jago’ multimedia campaign has been announced by the department of consumer affairs to create awareness amongst consumers about their rights and redressal mechanisms available to them as well as their duties.
“Jago Grahak Jago” tagline, now a household term, needs to be strengthened by making consumers aware of their rights.
Details of the campaign are on the Department’s website www.consumeraffairs.nic.in and its twitter handles- @consaff and @jagograhakjago.Details of contest are available on mygov.in.
The participants are required to upload video clips of not more than two minutes duration on the theme “Consumer Awareness”. The language of the video clip would be either Hindi or English.
The last date for submission of entries would be 20 August 2017, and there are three prizes of Rs 50,000; Rs 30,000; and Rs 20,000. All prizes will also carry a certificate of appreciation from this Department
The entries should be original work of the participant(s) and must not infringe the Intellectual Property Rights of any third party. An entry could be an individual or a team project.Every entry should be accompanied by a brief explanation. An individual can send multiple entries. The results will be placed on the website of the Department tentatively within eight weeks from the last date of receiving the entries.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
