MAM
Govt launches ‘Darwaza Band-Part 2’ campaign to promote ODF sustainability
MUMBAI: The Swachh Bharat Mission Grameen launched the 'Darwaza Band -Part 2' campaign focusing on sustaining the open defecation free status of villages across the country. Produced by the Ministry of Drinking Water and Sanitation, the campaign has been supported by the World Bank.
The launch event took place in Mumbai and was attended by brand ambassador Amitabh Bachchan, Maharashtra minister for water supply and sanitation Babanrao Lonikar, Ministry of Drinking Water and Sanitation secretary Parameswaran Iyer and other dignitaries and representatives of the Mission's development partners.
At the launch, World Bank manager—operations, New Delhi office Hisham Abdo Kahin spoke about World Bank’s longstanding association with the Swachh Bharat Mission. He said that India’s commitment and progress on improving sanitation were unprecedented in the world and that India had achieved in five years what many of the much smaller countries took over 40 years to achieve.
The ads will be aired across various television channels over the next few weeks in various regional languages. There will also be radio jingles, outdoor publicity and digital campaigns aired under the campaign.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
