Ad Campaigns
Govt launches ad to help end same-gender bias in women
NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.
The campaign, #IamThatWoman. has been launched by the ministry of women and child development.
Through the campaign, the ministry seeks to highlight the various aspects of women standing ‘by’ and ‘for’ women. The ministry has urged people to shun stereotypes associated with women harming other women. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.
Minister for women and child development Maneka Sanjay Gandhi said, “When a woman has the support of her womanhood, she can be unstoppable. Through this campaign, we aim to shed light on the enormous contributions made by women for women. A woman can be her daughter-in-law’s best companion. It is time we did away with the ‘in-law’ in ‘daughter-in-law’. A woman manager can easily empathise with her female juniors and help them climb the ladder of success. Likewise, a landlady’s affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home.”
The minister has asked women to join the #IamThatWoman campaign and spread the message that “a woman can move mountains for another woman.”
Posts can be made on the links:
Twitter Minister: @ManekaGandhiBJP;
Twitter Ministry: @MinistryWCD;
Facebook Minister: @ManekaGandhiOfficial;
Facebook Ministry: @MinistryWCD
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
