MAM
Government stops teleshopping advertisements that violate ASCI code
MUMBAI: In a recent development, the Ministry of Information and Broadcasting (MIB) through an advisory has barred broadcasters from airing advertisements that have been found in violation of the Advertising Standards Council of India’s (ASCI) code.
MIB compiled a list of ads that made unsubstantiated claims and violated the provision of code for self-regulation as well as provisions under Drug & Magic Remedies (Objectionable Advertisements) Act, 1954 and has now asked broadcasters to ensure strict compliance of the advertising code in the Cable Television Networks Act (CTN).
ASCI chairman Partha Rakshit said, “This is another feather in the cap of ASCI, in its efforts to make advertising more responsible. We were finding that some advertisers on TV channels, especially Tele Shopping Networks, were not complying with the ASCI decisions. We submitted the list to the Inter Ministerial Committee (IMC) of the MIB for their consideration. Based on that, IMC observed that any violation of ASCI code also violates the Advertising Code enshrined in the CTN Act and its rules. In short, IMC has directed that advertisements found to violate the ASCI code cannot be carried on TV channels.”
The advisory sent by MIB states that ‘non-compliance of ASCI’s code of self-regulation is a violation of rule 7 (9) of the Advertising Code contained in the CTN Rules. The CTN code and rules state that ‘no advertisement which violates the code of self-regulation in advertising, as adopted by ASCI for public exhibition in India, from time to time, shall be carried in the cable service’. Therefore, ASCI decisions are not just bound for compliance by advertisers but also by TV channels.’
Some of the products in the MIB’s Advisory list which violated the ASCI code in terms of their advertising and advertisers not complying with the ASCI’s decision to uphold the complaint are Fairpro (Telemart Shoppi Network), Ayurvedic Roopamri Fairness Cream (WWS SkYshoP P), Celebrity Lift (RTC Enterprises), GLO Intense Brightening System (B Lab), Rashi Ratan Topaz Ring (Quick Telemall Marketing), Maha Dhan Lakshmi Yantram Musli Power Xtra (Kunnath Pharmaceuticals), Brain Smart GTM (Teleshopping), Bhairavi Sadhana- Devishree Foundation Trust, Shaktivardhan Vaccume Therapy, Sandhi Sudha Oil (Telemart Shopping Network), MadhuSanjivani (JMD Teleshopping), Addiction Killer (SK Shopping), Easy Slim Tea , Maha Dhan Lakshmi Yantram etc.
Earlier this week, ASCI had issued stringent guidelines on advertisements for fairness creams, barring companies from depicting dark-skinned people as inferior to their fairer counterparts and not to depict them as unhappy, unattractive or depressed.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
