Ad Campaigns
GoSats unveils ‘Freedom Rewards Fiesta’
Mumbai: GoSats, an Indian Bitcoin & gold rewards company has launched Freedom Rewards Fiesta, an exclusive Independence Day campaign focusing on offering major discounts to new users and exposing them to the world of Bitcoin rewards. The campaign will offer major discounts to its virtual intro card users, enabling them to immerse themselves in festive shopping from premium brands, while securing financial independence.
This exclusive campaign will commence on 13 August, offering new virtual Intro card users the option to acquire the Elite Card for a discounted price of Rs 499, instead of Rs 999 during the campaign period. Furthermore, the new users will also receive Rs 100 cashback on their first Elite card recharge. Intro card users who upgrade to the Elite card will have the opportunity to acquire additional higher rewards than before, in line with the rest of the Elite card users. The campaign will conclude on 15 August.
New users can avail of the Freedom Rewards Fiesta offer by activating their virtual intro card for free during the entirety of the campaign duration. By upgrading their intro card to the Elite card using the 50 per cent discount, users will be subject to higher rewards by shopping on numerous top brands and e-commerce marketplaces – including Amazon Prime Vouchers (15 per cent), EatSure (eight per cent), AJIO (seven per cent), PVR (10 per cent) & Zomato (2.5 per cent). This exclusive offer emphasises GoSats’ commitment to making affordable digital shopping experiences accessible to everyone.
GoSats co-founder & CEO Roshan Aslam shared his enthusiasm for the Independence Day campaign saying, “On India’s 78th Independence Day, GoSats wants to revisit its commitment to help individuals earn Bitcoin and Digital Gold rewards, enabling them with remarkable rewards system to shop online at a cost-effective way. The Freedom Rewards Fiesta will focus on helping more individuals to join our large community, enhancing user experience, value and satisfaction. We remain dedicated to bringing the world of affordable online shopping to our customers’ doorstep and thrilled to ensure heightened user engagement.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
