Brands
Google most influential brand: Ipsos study
MUMBAI: Ipsos, an independent market research company controlled and managed by research professionals, has released a study on Most Influential Brands (MIB) in India. Affluent Indians have chosen their winners. Google has emerged as the MIB of circa 2017.
Technology and e-tailing brands have taken up other places in the top five positions, as per Ipsos study. Amazon is at the number two spot, followed by the mobile service provider Jio at the third spot, social engagement site Facebook is ranked fourth, followed by e-marketplace Flipkart, at the fifth position.
Ipsos executive director brand health tracking Jyoti Malladi said, “Influential brands provide a sense of purpose by reflecting our personal values. They are an extension of us. They help consumers engage with them long after the purchase. Further, consumers make deep emotional connections with these brands as they are surrounded by them for the most part, occupying a meaningful place in their lives.”
Barring one FMCG player, the rest are all technology and telecom brands – Samsung (ranked sixth), Patanjali (ranked seventh), Microsoft (ranked eighth), iPhone (ranked ninth) and Apple (ranked tenth).
The MIB study ranks 100 brands across categories, shortlisted as per advertising spends. The key parameters of evaluation were – trustworthy, engagement, leading edge, corporate citizenship and presence.
The study was conducted online, among 1000 nationally representative affluent audiences from the top metros.
Brands
Pernod Ricard, Chivas Regal parent, in talks for possible India IPO: Bloomberg
Deliberations in early stage, with no decision taken so far
PARIS: Pernod Ricard is evaluating a potential stock market listing of its Indian business, according to a Bloomberg News report citing people familiar with the matter.
The French drinks group has begun discussions with prospective advisers to assess the feasibility and merits of a separate public listing for Pernod Ricard India. The deliberations are at an early stage and no final decision has been made.
India is one of Pernod Ricard’s most important growth markets. The company is among the country’s largest alcoholic beverage players, selling premium global brands such as Chivas Regal and Absolut Vodka, and competing closely with Diageo across premium and mass-market segments.
The reported move comes as Pernod Ricard navigates heightened regulatory scrutiny in India. The group is facing antitrust proceedings and is also contesting allegations by authorities in New Delhi over potential violations of local liquor regulations. Pernod Ricard has denied any wrongdoing.
In the market, Pernod Ricard’s Paris-listed shares are up nearly 12 per cent so far this year, valuing the group at about $24.4 billion. That recovery follows a bruising 2025, when the stock lost close to a third of its value.
A separate India listing, if it materialises, could help unlock value from a fast-growing business, even as the group works through legal and regulatory challenges in one of its most strategically important markets.
