MAM
Google AdWords and AdSense support Bengali now
MUMBAI: The most important aspect of making the web more useful and meaningful for all of India is to make India’s Internet more representative of today’s India.
Google India, building on its commitment to help publishers and advertisers to create relevant and engaging content for its audience, announced support for Bengali for both, Google AdWords and Google AdSense.
India has 234 million Indian language users who are online (compared to 175 million English web users) and it is expected another 300 million Indian language users will come online in the next four years.
Bengali, being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with Bengali-language search and display ads. In addition to that, content creators who have websites and blogs in Bengali can now easily monetise their content and attract advertisers from across the globe.
According to Google India director – Google Marketing Solutions Shalini Girish, “With the availability of Hindi, and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving Internet audience. Over the coming months, we will share more about our efforts to further build on this.”
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.
