MAM
Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’
Mumbai: India’s leading household insecticide brand Goodknight launches a new TVC campaign ‘Neendon ko nazar na lage’. This film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s well-being. Through this film, Goodknight aims to encourage young parents to protect their baby’s slumber time from dangerous mosquitoes.
Conceptualised by Mumbai-based Wunderman Thompson, this film beautifully captures the love of a father in taking care of their child’s needs and comfort. The film opens with a young father trying to switch on Goodknight Gold flash as their baby’s sleep is getting interrupted. However, the father is unable to do so as the baby is gripping his finger to feel secure. The mother notices the father’s struggle and switches on Goodknight Gold flash to ensure their baby’s uninterrupted sleep. Then, the baby is seen sleeping peacefully between her parents to the lyrics ‘Neendon ko nazar na lage’. The TVC also highlights how solutions like Goodknight Gold Flash empower parents to achieve the best protection against mosquitoes for their child without any smoke emission.
Sharing her thoughts on the TVC, Godrej Consumer Products (India) chief marketing officer Somasree Bose Awasthi said, “Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of an uninterrupted sleep for an infant’s overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions.”
Mumbai-based Wunderman Thompson executive creative directors & VPs Priya Pardiwalla and Steve Mathias said, “Parents know that babies need their sleep to be happy and healthy. From swaddling, parents do everything to make sure their babies fall asleep. Sleep so hard-won needs to be protected in the best way possible, that’s why Goodknight. ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children.It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today. Dads eagerly welcome this new life stage and are more involved than ever before in bringing up their babies.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
