MAM
Good Glamm Group appoints Lauren Bloomer as president – international
Mumbai: The Good Glamm Group, South Asia’s largest DTC beauty & personal care conglomerate, has announced the appointment of Lauren Bloomer as president – international, Good Glamm Group. Lauren will also be appointed to the board of directors of Wyn Beauty by Serena Williams as the representative for the Good Glamm Group.
Lauren brings 23 years of extensive experience in the beauty and consumer goods industries to her new role, where she will spearhead the Good Glamm Group’s international growth and expansion.
An Estee Lauder companies veteran, Lauren last served as CEO of Becca Cosmetics and prior to that held key global marketing roles at Clinique and Estee Lauder. Her career also includes brand management and strategy positions at The Clorox Company, and the Boston Consulting Group, where she honed her skills in brand building, omnichannel development, and go-to-market activation. Lauren earned her MBA from the Wharton Business School and a bachelor’s degree in Economics from Dartmouth College.
“I’m thrilled to join the Good Glamm Group. With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish the Good Glamm as a leading global beauty company,” said Good Glamm Group president – international Lauren Bloomer.
Commenting on the appointment, Good Glamm Group, group founder Darpan Sanghvi shared, “After a successful launch of our International business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth. Her extensive experience and proven track record in the beauty industry make her the perfect fit to lead our global expansion. Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space.”
With over two decades in the consumer products industry, Lauren brings a wealth of experience in strategy and planning, P&L management, omni-channel marketing, and insights and analytics. She is known for her results-oriented approach, excellence in execution, and financial acumen, and she has consistently delivered exceptional outcomes throughout her career.
Lauren’s appointment marks a significant milestone for Good Glamm Group’s international expansion as the group looks to grow and solidify its vision of building a global beauty company.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
