Brands
Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu
MUMBAI: Good Flippin’ Burgers has entered the arena with a high-stakes culinary twist, launching ‘The Korean Krossover’, a limited-edition menu in partnership with Netflix India to celebrate the much-awaited finale of Squid Game Season 3.
The brand’s cheeky, flavour-first ethos finds new expression in this K-food drop, riding the Hallyu wave that’s sweeping India. From BTS beats to bingeable K-dramas, Korean culture is everywhere — and this tie-up flips that fandom into flavour.
Rolling out seven all-new menu items with names like Bean Korean, The Cheesy Oppa, and Chikkin Burger 456, the collection pays homage to Squid Game’s adrenaline-soaked universe, with a spicy wink. Think signature sauces, curated wraps, and sides like Korean Tender Bender and Kimchi Spiced Churros that bring the Seoul heat to the streets of India.
In a slick online-first strategy, the drop debuted exclusively on Swiggy for seven days. Each Krossover order came with Squid Game-style collectibles (think Ddakji, Marbles and Stackers), making the experience more than just a bite — it was a full-blown fandom fest. The collectibles are now making their way to dine-in outlets too.
Speaking on the launch, Good Flippin’ Burgers, co-founder Viren D’Silva said, “We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures. From food delivery data to social chatter, it’s clear that people are actively seeking out these experiences. At Good Flippin’, we are responding to this wave with creativity and purpose. Our collaboration with Squid Game Season 3 gave us the perfect canvas to bring together food, fandom, and flavour in a way that feels fresh and relevant. The Korean Krossover is a cultural celebration, a true fan experience and above all, a love letter to the people who keep showing up for us.”
Available across all Good Flippin’ Burgers stores and major delivery platforms, The Korean Krossover is not just another menu, it’s a flavour-fuelled celebration of pop culture, served with a generous side of drama.
Since its Bandra beginnings in 2019, Good Flippin’ has scaled up to 60 stores across India, including Mumbai, Delhi, Pune, Bengaluru and Hyderabad. But with its latest pop-culture x palate crossover, the brand proves it’s more than a QSR — it’s a mood, a movement, and a masterclass in turning fandom into food.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
