Brands
Good Day campaign brews up a chai-time takeover with headlinesh push
MUMBAI: You take a sip of hot chai, and like magic, the round shape of a Britannia Good Day biscuit appears in your mind. Sounds familiar? That’s exactly the insight driving Headlines, Britannia’s latest campaign settling the age-old debate of which biscuit pairs best with chai.
Rather than showcasing the biscuit itself, Headlines plays on a clever visual trick, the way a steaming cup of tea seemingly brings Good Day to mind. This whimsical approach, crafted by Talented.Agency, solidifies Good Day’s place as the ultimate chai companion without even needing to show the product.
“Britannia Good Day isn’t just a biscuit, it’s an unmissable part of India’s chai ritual,” said Britannia general manager – marketing Archana Balaraman. “This campaign reinforces that connection in a way that’s fun, scalable, and instantly recognisable.”
The brand has already taken the concept to the streets, launching across IT park food courts, modern trade stores, and the humble chai tapri. Earlier this year, Britannia teamed up with Chai Point at the Maha Kumbh, ensuring lakhs of chai lovers enjoyed their tea with Good Day.
Brands
Trent posts Rs 19,701 crore FY26 revenue, profit rises to Rs 1,968 crore
Q4 profit at Rs 455 crore; margins improve, net worth climbs to Rs 7,703 crore
MUMBAI: Retail therapy seems to be working for Trent Limited as much as for its shoppers. The Tata Group retail arm reported a steady performance for FY26, with revenue from operations rising to Rs 19,701.41 crore, up from Rs 16,668.11 crore in FY25. Total income for the year stood at Rs 20,075.87 crore, reflecting continued momentum across its retail formats.
Profit before tax came in at Rs 2,511.54 crore for the year, compared to Rs 2,076.62 crore a year earlier. After accounting for taxes of Rs 543.72 crore, net profit rose to Rs 1,967.82 crore, marking a clear improvement from Rs 1,584.84 crore in FY25.
For the March quarter, the company reported revenue of Rs 4,936.64 crore and total income of Rs 4,997.71 crore. Profit before tax stood at Rs 576.46 crore, while net profit came in at Rs 454.75 crore, up from Rs 349.92 crore in the same quarter last year.
On the cost front, total expenses for FY26 rose to Rs 17,538.54 crore, driven by higher stock purchases of Rs 11,170.44 crore and increased occupancy costs at Rs 1,652.69 crore. Employee benefit expenses also edged up to Rs 1,222.04 crore, reflecting continued expansion.
Operationally, the company maintained stable efficiency metrics. Operating margin improved to 11.88 per cent from 11.29 per cent, while net profit margin rose to 9.99 per cent from 9.51 per cent. The interest service coverage ratio stood strong at 16.76, indicating comfortable debt servicing capacity.
Trent’s balance sheet also strengthened during the year. Net worth increased to Rs 7,702.80 crore from Rs 5,914.40 crore, while total assets expanded to Rs 12,225.71 crore. The debt-to-equity ratio improved to 0.33 from 0.38, signalling a more balanced capital structure.
Cash flow from operations rose to Rs 2,630.19 crore, compared to Rs 1,668.26 crore in the previous year, even as the company continued to invest in expansion, with capital expenditure and investments weighing on investing cash flows.
With consistent growth across revenue, profitability, and margins, Trent’s FY26 performance suggests a retailer scaling steadily ringing up gains not just at the checkout, but across the balance sheet.
