Ad Campaigns
Good Creator Co launches DVC featuring co-founder Rahul Singh highlighting Smart Campaigns
Mumbai: The Good Creator Co., India’s largest creator ecosystem, is proud to announce an insightful video campaign featuring Rahul Singh, co-founder of Good Creator Co. The Smart Campaign is an innovative technology platform tailored for brands poised to reshape the influencer collaboration landscape in India.
The newly launched digital video campaign highlights the capabilities and benefits of the Smart Campaign platform, emphasizing how the platform engages through high-quality content creation and the amplification of brand content through influencers, with precise audience targeting. At its core, the Smart Campaigns platform is a game-changer for brands seeking to launch impactful influencer marketing campaigns. Its ability to streamline the entire process sets it apart, eliminating the need for tedious manual intervention. This revolutionary approach is reshaping the landscape of traditional influencer marketing by doing away with the complexities often associated with agencies. To mark the launch, brands have the opportunity to sign up and experience their first influencer marketing campaign for free.
With the Smart Campaigns platform, brands can enjoy the best of both worlds – the autonomy of managing their influencer campaigns directly and the benefits typically associated with agencies. With its impressive set of features, the platform offers a cost-effective solution for brands, with its zero commission policy and no agency or platform fees involved, enabling maximum budget utilization.
Speaking on the newly launched Smart Campaigns platform, Good Creator Co. co-founder Rahul Singh said, “We are excited to introduce the smart campaigns platform. This platform utilizes 100% technology-driven campaign execution, providing real-time analytics for effective campaign tracking. Our focus is on amplifying your campaigns by collaborating with the most relevant influencers through precision targeting and generating high-quality influencer content. Brands can now execute campaigns within 48 hours and foster strong bonds with relatable content, all within budget-friendly campaigns. With Smart Campaigns, brands no longer need to rely on unpredictable outcomes. Our goal is to multiply your ROI by targeting the right audience base.”
The Smart Campaigns platform is powered by advanced technology and a user-friendly interface that stands out from traditional influencer marketing tools. By fostering accountability and empowering brands to make informed decisions about their marketing strategies, this initiative highlights the Good Creator Co.’s commitment to driving success for brands and influencers. The Smart Campaign Platform has already gained traction among leading Indian brands, including HealthifyMe, Zoomcar, Coral Haze, Best Life, Brwn, Emami, Subtract, Urbanmatch, Puma, MyGlamm, Nua, and Shoppers Stop.
Since April 2022, the Good Creator Co. has facilitated 135,000 brand collaborations for creators. Over 2,000 brands utilize the Good Creator Co.’s platform, tapping into the extensive creator and influencer network for thousands of influencer marketing campaigns. Smart Influencer Marketing by the Good Creator Co. redefines the brand approach to influencer campaigns by offering an all-in-one solution to overcome common challenges. With its deep integration of technology, the platform provides a seamless experience for brands in search of measurable results, solidifying the Good Creator Co.’s position as a game-changer in the influencer marketing industry.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
