MAM
GoMechanic ropes in Sharman Joshi for its out new digital campaign
Mumbai: GoMechanic has launched a new campaign and roped in Bollywood actor Sharman Joshi as the brand ambassador. The digital marketing campaign #ShaantSharmanShaant is inspired by the everyday anxiety of cars meeting with an accident or being totaled.
The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment.
The ad film highlights various value propositions of GoMechanic, primarily convenience and ease of use, further showcasing its transparent pricing and expert services.
The advertisement begins with Sharman Joshi’s car getting rear-ended and the actor stepping out of the vehicle looking furious. He then asks the person to dance, but the ad film concludes with Sharman dancing with the simpleton and asking him not to stress about these things as it tends to happen all the time. The ad film concludes with the message that GoMechanic offers over 150 expert car services with transparent pricing, thus solving most customers’ anxiety.
GoMechanic brand strategy head Adhiraj Saksena said, “With our efficient and at-your-door services, GoMechanic has aimed to encourage hassle-free car ownership. However, we recognise and understand how any issue in your car is enough to give you anxiety. Therefore, we believe that brands today should communicate relevant solutions to consumers while highlighting the challenges in a compelling story. This advertisement was inspired by regular road rage when people get into unnecessary fights. Through this campaign, we hope to spread the idea that anything and everything, including your car, can be fixed, so a sense of camaraderie could foster harmony.”
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
