Ad Campaigns
GoMechanic launches “Nahi Karani Thi” campaign
Mumbai: GoMechanic, a leading car service provider, has announced the launch of its innovative marketing campaign, “Nahi Karani Thi”. This campaign aims to redefine the car servicing experience by emphasizing the importance of choosing reliable and professional service providers.
The “Nahi Karani Thi” campaign features a series of captivating video advertisements that showcase real-life scenarios where individuals encounter unexpected car troubles due to the informed decision of getting their car serviced from an untrained mechanic. These relatable situations are presented with a humorous touch, featuring a character who questions the choice of service provider, reinforcing the campaign’s tagline: “Nahi Karani Thi – Car service toh GoMechanic”
Campaign aims to achieve multiple objectives:
1 Increase brand wareness: GoMechanic seeks to amplify its presence and establish itself as the preferred choice for car servicing, highlighting its commitment to reliability and trust.
2 Enhance credibility: By showcasing the consequences of choosing unreliable service providers, through the character of Bablu Bhaiya the campaign aims to position GoMechanic as a superior alternative in the market.
3 Drive action: Through engaging storytelling and relatable scenarios suited for various target audiences, the campaign encourages car owners to prioritize their vehicle’s health by opting for GoMechanic’s professional servicing solutions.
“We believe that car servicing shouldn’t be a regrettable ‘Nahi Karani Thi’ experience. Our campaign is a humorous yet earnest reminder to prioritize reliable and professional service. We’re not just changing oil; we’re changing the game, setting new standards for trust and excellence in the automotive industry. Your car deserves the best, and at GoMechanic, we’re here to redefine what ‘car service’ truly means.” – GoMechanic CEO and co-founder of commented on this new campaign.
With the “Nahi Karani Thi” campaign, GoMechanic takes a unique and impactful approach to revolutionizing the car servicing industry. The campaign not only emphasizes the importance of regular car maintenance but also establishes GoMechanic as the trusted partner for all car servicing needs. This reinforces GoMechanic’s commitment to exceptional service and its dedication to driving positive change in the automotive sector.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
