Brands
Goldmedal Electricals partners with Asia Cup 2022 to be associate gold sponsor
Mumbai: Goldmedal Electricals on Thursday announced that it will be the associate gold sponsor of the upcoming T20 Asia Cup 2022 tournament. The tournament is scheduled to be played in Dubai and Sharjah. It is scheduled to start on 27 August, with India playing its first match on 28 August against arch-rivals Pakistan.
The tournament has six teams competing for the cup: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, and another team amongst UAE, Kuwait, Hong Kong, and Singapore. Rohit Sharma will lead the Indian team, with KL Rahul returning to the team as his deputy.
The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.
Speaking on the association with this marquee tournament, Goldmedal Electricals director Kishan Jain said, “Team India is on a roll, and everyone is looking forward to some amazing contests. As the gold sponsor, we are excited by this tournament’s possibilities, as every match will be keenly watched worldwide. As a pan-Indian brand, we believe that T20 cricket has a unique unifying force which will help us connect our brand with the cricket-loving people of the country.”
Jain further cited that Goldmedal is keen to have a long-term association with Indian cricket. The gold association will mark Goldmedal’s first sponsorship of a major international cricket tournament. Earlier, Goldmedal was the title sponsor of the T20 series between India and the West Indies in July 2022. Goldmedal was also the official powered by sponsor of the ODI series between the two teams and the official power partner of the India-Ireland T20 series held in June.
The Asia Cup 2022 matches will begin at 7:30 p.m. IST and will be telecast live on Star Sports and Disney + Hotstar, with the India-specific matches also being telecast on DD1 and DD Sports.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
