Brands
Goibibo.com celebrates fifth anniversary with its customers
MUMBAI: Goibibo.com, an online travel aggregator, is celebrating the fifth anniversary with the ‘Goibibo management team’ meeting the first 50 bookers in person and honouring them with a certificate of appreciation for showing faith and confidence, when Goibibo was just starting out, with a goCash gift voucher worth Rs 10,000.
Besides this, on a daily basis five lucky online bookers will get Rs 1000 in goCash, five weekly bookers have a chance to win Rs 5000 in goCash on bookings made during the week and the five mega winners will win Rs 50,000 in goCash on bookings made in the five-week period.
The journey that started in September 2009, goibibo.com has been growing by more than 100 per cent plus on a year-on-year basis. Traffic growth as per Comscore has been 97 per cent year-on-year (August 2014), making it the most rapidly growing online travel aggregator in the country. The business has constantly added applications and features: mobile apps, hotels, international flights, goCash, bus ticketing, online re-scheduling, instant refunds etc.
The company statement read, “Goibibo.com has had a very successful five-year stint in the market. We have carefully nurtured the brand to help it reach its present status as the most popular travel website in India. Our valued customers have played a very significant role in helping us reach this milestone. Through the five-week mega celebration we want to demonstrate our gratitude and appreciation for their loyalty by rewarding them with these incredible deals and offers.”
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
