Ad Campaigns
Goibibo announces Kareena Kapoor Khan as brand ambassador
Mumbai: Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.
In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.
Sometime #ibibo sounds like “Mein Kareena Kapoor” but……why?
— Dr.Nincompoop (@fatticharr) May 10, 2011
This goibibo keeps reminding me of kareena : |
— Older Monk (@whackydjavi) March 18, 2012
Saif:Tune Rome ki tickets book Kareena?
Soha: GOIBebo se kara li
Saif: Mai Taimur raha hu jaane ke liye— Ranjeet (@life_hacker23) January 1, 2017
English: Kareena Kapoor has come to Goa
Hindi: Goibibo— mallikarjuna kalika (@FieryGrilled) May 19, 2017
To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Goibibo chief marketing officer Raj Rishi Singh further explained, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice. Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”
Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”
Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high standards perfectly align with Goibibo’s mission to make sure accommodations listed on the platform are authentic, and there is no expectation and delivery mismatch. Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.
The film has been conceptualised by Talented and executed by Dharma 2.0.
Founding partner Priyanka Borah and Talented founding member & creative Binaifer Dulani said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”
Dharma 2.0 founder Punit Malhotra said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
