Brands
Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’
Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), is thrilled to announce the launch of its latest innovation, Yummiez Crispy Fried Chicken, a ready-to-cook crunchy snack that is convenient to make at home in just five to seven minutes. The brand also unveiled Yummiez Crispy Chicken Bites; bite-sized munchies made from premium boneless chicken. As the leading brand in the non-veg frozen ready-to-cook category, Godrej Yummiez continues to redefine the landscape with its offerings and innovations. Crispy Fried Chicken and Crispy Chicken Bites become two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in the last one year.
As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2000 crore, growing anywhere between 15-20% per annum. However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant bringing restaurant like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.
Speaking on the launch of the new product, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. As India’s leading player in ready-to-cook frozen products category, Godrej Yummiez recognizes consumer preference for indulging in fried chicken out of home, steering clear of the kitchen complexities and its preparation at home. Sensing the potential and the absence of hassle-free home options, we proudly introduce a ready-to-cook format of fried chicken that is super crunchy, tasty and can be made within just five to seven minutes.”
He further added, “Our unique advantage lies in our vertically integrated operations, where we breed organic-fed chicken on our own farms. The best-in-class practices from Farm-to-Fork ensures that the chicken on offer is high protein, tender and juicier which can then be bought in various shapes and forms. This way we ensure there is complete control on the quality of chicken and consumers get only what we breed on our farms.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
