MAM
Godrej Tea joins hands with Jyothi Labs to market tea
Mumbai, November 10, 2005: Godrej Tea has joined hands with leading FMCG Company, Jyothi Laboratories Ltd., to market Godrej Tea across the country. The strategic initiative will ensure that Godrej Tea will be available in maximum number of outlets across the country since Jyothi Laboratories has a large field force and distributor network.
As part of its expansion plan to broaden its product availability and widen its consumer base, Godrej Tea has tied-up with Jyothi Laboratories since its flagship brand Ujala has more than 25 lakh retail outlets across the country and is strongly backed by the frequent servicing of distribution network of retailers.
Says Mr. A Mahendran, Director, Godrej Tea Ltd, “This initiative would help the placement of our tea in large number of retail outlets in the quickest possible time with the infrastructure that Jyothi Laboratories has. I strongly believe that this tie-up would be a win-win formula for both Godrej Tea & Jyothi Laboratories.”
Speaking on this tie-up, Mr. M P Ramachandran, Chairman & Managing Director, Jyothi Laboratories Ltd. said, “We see synergies in this tie-up as it will help leverage our distribution strengths. This is the first time that we have entered into this type of an arrangement. And we are hopeful that this will garner additional business with additional profits for us.”
ABOUT GODREJ TEA
Godrej Tea Limited was established in September 2002 and is part of the Rs. 4000 crore, 17,000 people strong Godrej Group. The venture is currently headed by A Mahendran (Managing Director of Godrej Sara Lee) and Zozden Lobo (Chief Operating Officer) with Godrej Group Chairman, Adi Godrej as chairman of the company. Other directors include Jamshyd Godrej, Nadir Godrej and Pranab Barua. Godrej Industries Limited will have a 65 % stake in the company with the rest held between Pranab Barua and A. Mahendran.
The management team has been put together by tapping into the Godrej Group’s existing manpower base and hiring experts from outside. The company’s head office is located in Mumbai. Blending and packaging of the tea is done in Kolkata.
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Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
