Brands
Godrej Properties looks to integrate offline events with social media via apps
KOLKATA: Seeing that digital world has changed the way people research for property, Godrej Properties Ltd (GPL), the real estate development arm of the Godrej Group, has taken steps to keep in touch with its customers and be available at all times. The company aims to fully integrate offline events with social media through apps connected to all its channels.
The company is presently working on building its presence on Facebook for a community page called ‘Spark of Imagination,’ which will be an interactive platform for customers to discuss various current and relevant topics such as ‘Brighter Living’ and ‘Green Design or Practices’.
“Based on customer feedback received, plans for future projects will be drawn keeping in mind the aspirations and requirements of customers,” said Godrej Properties EVP – sales and marketing Girish Shah.
“Godrej Properties has carried out several campaigns on social media. Connecting with customers on a real time basis helps in building trust and confidence in our brand. Through this channel we also aim to be more accessible to our customers and reach out to them quickly and effectively,” added Shah.
At Godrej Properties, the social media channel is a vehicle to augment the sales process, thus aiding the decision-making process. “There are instances of NRIs and residents from other cities directly booking apartments solely through digital interactions with the brand. The transparency maintained on social media platform has helped enhance our credibility and consequently increased conversion rates to a certain degree,” he said.
To tap buyers, GPL has been providing ample resources to buyers including helpful information, FAQs and an option to chat with experts, who aid in decision making for such investors, he further explained.
GPL has launched various platforms in the past including its YouTube channel where an exhaustive repository of information and videos of the company’s projects and services are uploaded and shared. “The videos range from advertisements to project walks through, to mock ups of apartments which highlight various amenities and facilities that the project will provide,” Shah said, adding that this gives viewers an opportunity to get a virtual experience of the project.
GPL has also launched its Flickr Gallery, which streamlines information and images of the company’s various upcoming and current properties across the country.
Continuing with customer centric engagements, GPL follows a “Call to Action” model where customers are provided several touch points like live-chat, toll free numbers, enquiry forms and even free calling from India and abroad.
“As real estate is a high involvement purchase, customers spend a considerable amount of time going through all the information that is shared,” Shah explained.
Through various social media platforms, the company is constantly engaging with customers in real time across the globe, he concludes.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
