Brands
Godrej Nature’s Basket partners with Amazon India
MUMBAI: Godrej Nature’s Basket, a retail destination for food from across the world, has tied up with Amazon.in. With this, the Indian and international gourmet range from Nature’s Basket has extended its reach to over 19,000 pin codes across India.
Godrej Nature’s Basket MD Mohit Khattar said, “The partnership with Amazon.in is a step forward for us in exponentially increasing our brand’s connect with discerning customers across the country and making available our choicest products for their consumption. We continue to aim to make food shopping a bigger, better and brighter experience for customers by making it easier for them to source the finest from around the world.”
Godrej Nature’s Basket has listed a wide range of products on the online marketplace www.amazon.in, in the first phase and the range will increase exponentially in the coming months. The brand will also introduce its gifting options range on the platform. Godrej Nature’s Basket gift hampers, catering to discerning and quality conscious customers, will make its debut soon.
Amazon India director seller services Amit Deshpande added, “We are excited to have Godrej Nature’s Basket as a seller on the platform. They have regularly set benchmarks for the retail industry and we do believe this partnership will help them redefine gourmet retail. Together we will provide our customers across the country a convenient and easy access to a wide and unique selection of Gourmet products.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
