Brands
Godrej Consumer Products forays into baby care category
Mumbai: Godrej Consumer Products Limited (GCPL) has forayed into the baby care category with its new launch – ‘goodnessme’, a premium range of ‘toxin free’ certified products made from organic ingredients for baby skin.
Meant for the little ones between 0-2 years, ‘goodnessme’ consists of a range of personal care and home care products for babies that are Certified COSMOS Organic by ECOCERT, France – one of the world’s largest organic certification organisations, the brand announced on Wednesday.
The range includes a variety of products in multiple SKU’s like baby soap, baby oil, baby lotion, multipurpose baby cream, baby head-to-toe wash, and so on- all certified organic, affirmed the brand
“There are baby care brands that offer safe, no toxins, natural approach, but none of them offer the higher-order benefit of ‘organics’, a clear white space,” said GCPL CEO – India & SAARC, Sunil Kataria on this launch. “As we foray into baby care space with ‘goodnessme’, our brand stands out from the rest. From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the new skincare range has gone through the most rigorous certification process laid down by ECOCERT.”
Being a digital-first brand, it has launched the new products only on online portals including the brand website, and across online marketplaces like Amazon, Flipkart, and FirstCry.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
