Brands
Godrej Appliances celebrated the spirit of India and urged people to share their #SochForIndia on India’s 72nd Independence Day.
MUMBAI: Crafted by Godrej Appliances, the social media campaign #SochForIndia which reached over a million digital Indians, urged them to engage in an open dialogue about their dreams for the nation, on eve of India’s 72nd Independence Day. Initiated last week, the users were asked to describe their ‘SOCH’ (thought) for India in one word. Adding yet another dimension to the campaign, among the users who partook in the event, the best entries were given personalized merchandise (T-Shirt) with their ‘SOCH’ printed on it, so that they could not only voice their ‘SOCH’ but wear it too.
Godrej Appliances launched the digital campaign #SochForIndia with intent to capture the underlying sentiments of the citizens and the way they envision India’s future. The brand sought the support of citizens to make this a movement that goes beyond the usual norm of celebrating the iconic day and proudly voice their vision for the nation.
The campaign reached 2.4 lacs users and over 19k user engagement were observed.
Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances added, “The campaign #SochForIndia was an excellent way to connect with citizens, across the nation, especially, Indian youth and enlist their participation, encouraging them to think about the nation. At Godrej Appliances, 2018 marks the completion of 60 years of being truly Indian. Patriotism is part of our fabric. We chose Independence Day to extend our core philosophy of soch ke banaya hai to #SochForIndia. We hope this will also reflect how Indians across the board have the same dreams as well as inspire them to act on their ‘SOCH’ and bring it alive.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
