MAM
Godrej aer unveils new TVC campaign
Mumbai: Godrej aer, India’s leading bathroom, car and home fragrance brand, unveiled its latest TVC campaign, which takes viewers on a whimsical journey into the world of non-living objects. The new TVC highlights how Godrej aer spray ensure that your house is always fragrant and guest-ready.
The film conceptualised by our in-house design studio Light box, shows banter between various inanimate objects of a house. The scene unfolds with a bell ringing, signifying the arrival of guests. The objects expect the fragrance of gulabo (rose) to alleviate the situation. However, to their surprise, the roses in a vase turn out to be plastic, leading to a comical exchange. Sensing the need for a solution, the petals of fragrance from the Godrej aer spray gently swirl around the room, instantly infusing it with a captivating aroma.
The TVC then showcases the captivating Godrej aer Petal Crush fragrance spray, with a voiceover emphasizing, “Bin bulae mehmano ka kuch nahi kar sakte, par bin bulae smell ke liye Godrej aer hai” (We can’t do anything about uninvited guests, but we have Godrej aer for unwelcome smells). This succinctly captures the essence of the campaign, highlighting how Godrej aer transforms your home environment, making it a warm and inviting space for both expected and unexpected guests.
Commenting on the TVC campaign, Godrej Consumer Products Ltd., category lead – aircare, Shivam Singal said, “Our newest TVC is another addition to our BCI led campaign journey as a brand that we embarked upon 2 years ago. The objective is to fast track adoption of air fresheners category in India, hence in addition to bathroom and living room fresheners we are advertising room sprays for the first time in a decade of its existence coupled with a new design overhaul. The campaign is centred around consumer insight of guests gossiping behind your back and the BCI of inanimate objects helps bring the same alive in a quirky & cheerful way. Through the banter of inanimate objects, we showcase the transformative power of fragrances, turning ordinary homes into extraordinary havens.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
