Ad Campaigns
GoDaddy targets SMEs in latest campaign
MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small, independent ventures, has launched a new national campaign that raises awareness on the benefits for small and medium enterprises (SMEs) to work together with web professionals and resellers to build a powerful online presence.
The new campaign focuses on accelerating the usage and adoption of GoDaddy’s fast and reliable website hosting solutions and creating awareness on how the right hosting solution can positively impact an online presence. As a part of the campaign, GoDaddy is offering a special promotional pricing on its hosting products for a limited time.
The campaign includes a new quirky and humorous television commercial that reiterates the key digital needs of SMBs – namely that of putting their business on the internet with reliable hosting and trusted security protection. Using an engaging narrative, it illustrates how ‘GoDaddy web pros’ help SMBs get an effective online presence without any hiccups.
Commenting on the new initiatives, GoDaddy India vice president and managing director Nikhil Arora says, “Our technology and partner ecosystem can help to enhance SMEs growth and we are committed to working with them to help eliminate barriers that prevent them from getting online. Bringing customers together with our network of GoDaddy web professionals and resellers can help accelerate their digital adoption.”
GoDaddy’s ecosystem includes India’s best web professionals and resellers who are experts at creating an optimum online presence for SMBs, using the latest GoDaddy products and services. GoDaddy recognises that India is a do-it-for-me market, with small business owners often looking to professionals to help build and manage their websites.
As a part of this initiative, GoDaddy will conduct a series of offline training and skill building seminars for small businesses that will include web professionals and resellers. The first of these seminars was held at the recent BlogX Event in New Delhi.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
