Brands
GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs
Mumbai: GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive.
In the new campaign, the female protagonist is seen exploring a busy, vibrant market street in Jaipur. Disappointed with the negligible state of the small businesses, she steps forward to educate owners towards growing their business by creating a website. Otherwise ‘invisible’ to millions while being offline only, the campaign TVC focuses on the need of taking businesses online, highlighting how GoDaddy is a one-stop solution and a leading provider of online tools and solutions for small businesses. The campaign TVC further reiterates GoDaddy’s mission to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.
The vibrant, light-hearted, and quirky ad has been shot in a Tier-3 town local market set up, resonating with small & medium businesses. Developed and conceptualised by Mumbai-based creative agency Tilt Brand Solutions, the campaign has been rolled out in seven local Indian languages including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, and will be showcased across media platforms such as TV, FOS, display, OLV, social & PR.
Speaking on the India marketing campaign, GoDaddy India VP & MD Nikhil Arora said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitization, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and help them to create, grow and manage their businesses with the help of our online tools and services.”
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
