Brands
GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs
Mumbai: GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive.
In the new campaign, the female protagonist is seen exploring a busy, vibrant market street in Jaipur. Disappointed with the negligible state of the small businesses, she steps forward to educate owners towards growing their business by creating a website. Otherwise ‘invisible’ to millions while being offline only, the campaign TVC focuses on the need of taking businesses online, highlighting how GoDaddy is a one-stop solution and a leading provider of online tools and solutions for small businesses. The campaign TVC further reiterates GoDaddy’s mission to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.
The vibrant, light-hearted, and quirky ad has been shot in a Tier-3 town local market set up, resonating with small & medium businesses. Developed and conceptualised by Mumbai-based creative agency Tilt Brand Solutions, the campaign has been rolled out in seven local Indian languages including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, and will be showcased across media platforms such as TV, FOS, display, OLV, social & PR.
Speaking on the India marketing campaign, GoDaddy India VP & MD Nikhil Arora said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitization, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and help them to create, grow and manage their businesses with the help of our online tools and services.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
