Ad Campaigns
GoDaddy India unveils new camapign with Mithun Chakraborty
MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small businesses, today launched its latest integrated marketing campaign featuring the three-time National Film Award winner – Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a Website, and comprisestwo television advertisements along with search, display, email and social media marketing.
“We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. Anincreasing number of small businesses in the country are turning to GoDaddy to help themeasily and affordably establish their online presence,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi. “Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success.This campaign is a reflection of our commitment to accelerate the adoption of websitesin India.”
The two TV commercials showcase two different types of small business owners –a young bakery owner and a leather shop owner, both facing different challenges. While the bakery is devoid of customers, the leather shop owner wants to run his business 24/7.The TV commercials feature Mithun explaining to the business owner how a website can help them find more customers and operate 24/7 in his quintessential style. The commercials conclude with Mithun doing a signature GoDaddy dance move – symbolizing success and celebration – along with the shop owners whose businesses are now thriving.
On GoDaddy’s choice of Mithun Chakraborty for the campaign, Rajiv Sodhi said, “Mithunda was the perfect choice for this commercial. He compliments our creative strategy by adding to the celebratory mood of the business owners in the ad when they taste success. His appeal spans generations and his name is synonymous with dance. He is someone who has made it solely on his own and is a role model for many – irrespective of the industry they are in.”
Speaking ofhis work on the campaign, Mithun Chakraborty said, “When GoDaddy approached me for the commercial, I was very excited. I was enthused at the opportunity to educatepeople on what the Internet can truly do. A website offers businesses amazing possibilities toget noticed and operate around the clock.I truly believe GoDaddy can help businesses in India go to the next level of growth quickly.”
GoDaddy enables small businesses in building a professional identity online by offering an easy to use and end-to-end suite of products ranging from domain name, web hosting, email and marketing tools. The company also offers Indian businesses its world-class, local 24/7 customer care.
GoDaddy is based in Scottsdale, Ariz. USA. Along with offices in India and Canada, GoDaddy operates data center facilities in Europe and Asia and serves 12 million paying customers globally.
To find out more about how to get online easily and affordably, visit: in.GoDaddy.com Connect with GoDaddy on Facebook &Twitter.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
