MAM
Gobibo.com rolls out TVC to score on the ‘trust’ factor
MUMBAI: Online travel site Goibibo.com has rolled out its new television commercial to score on the “Trust” factor when it comes to their customers.
The new ad reinforces the reliability of their services using the tagline ‘Go with trust’.
It candidly talks about the betrayal of the innumerable travel solution providers and depicts the never ending number of infidelities faced by the consumers in terms of travel.
Conceptualised by ISTA Brand Innovations, the ad represents the idea “When you go with Goibibo.com, you go with trust.”
Goibibo.com managing director Sanjay Bhasin stated, “We significantly wanted to stress on the trust of the consumers being hurt and that when you travel with Goibibo.com you go with trust. I think it was
fabulously delivered by the creative. The Ad looks real and is apt in terms of the messaging we were trying to get across to the viewers.”
The ad illustrates the invitation to log on to Goibibo.com to enjoy a hassle free and credible experience for every service it claims to provide.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
