MAM
Gobibo.com rolls out TVC to score on the ‘trust’ factor
MUMBAI: Online travel site Goibibo.com has rolled out its new television commercial to score on the “Trust” factor when it comes to their customers.
The new ad reinforces the reliability of their services using the tagline ‘Go with trust’.
It candidly talks about the betrayal of the innumerable travel solution providers and depicts the never ending number of infidelities faced by the consumers in terms of travel.
Conceptualised by ISTA Brand Innovations, the ad represents the idea “When you go with Goibibo.com, you go with trust.”
Goibibo.com managing director Sanjay Bhasin stated, “We significantly wanted to stress on the trust of the consumers being hurt and that when you travel with Goibibo.com you go with trust. I think it was
fabulously delivered by the creative. The Ad looks real and is apt in terms of the messaging we were trying to get across to the viewers.”
The ad illustrates the invitation to log on to Goibibo.com to enjoy a hassle free and credible experience for every service it claims to provide.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
