Event Agencies
GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards
Mumbai: Mindshare and Bennett Coleman and Company Limited (BCCL) bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.
Mindshare was honoured with the ‘agency of the year award’ and BCCL won the ‘publisher of the year award’ on day one of the fifteenth edition of the Goafest.
Meanwhile, Lodestar UM took home the Grand Prix for their campaign for Mumbai Police – ‘The Punishing Signal’.
Goafest 2022 is held after a two years gap due to the Covid pandemic. This year, a total of 1014 entries for the Media Abby from 54 different agencies were accepted. Out of these, 356 entries from 25 agencies made it to the shortlists.
A total of 15 Publisher ABBYs and 87 Media ABBYs were awarded on day one of the adfest. For Publisher ABBYs, five Gold, three Silver and seven Bronze were awarded. Four entries were given a Certificate of Merit. For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze were awarded.
This year, for the first time, The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition.
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Media agency Mindshare collected eight gold medals and bagged the top honour, while BCCL won the gold for its best marketing of a printed newspaper/edition of its brand ‘The Times of India’ and its campaign titled ‘The Trust of India.’
Cheil India won the gold for best use of native or branded content for client brand marketing by a publisher for its campaign ‘#UncoverTheEpic : Samsung x Nat Geo Traveller’ for Samsung.
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FCB Group India picked two golds for best launch marketing of a new title of newspaper/magazine/digital publication and best promotion of a CSR/ cause-related marketing initiative in traditional or online space- both for Times of India (TOI) and the Times Out & Proud Classifieds campaign.
In a first, this year The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition. The event also saw participation from internationally acclaimed jury chairs.
“2022 is a landmark year because of the collaboration of the ABBY Awards with The One Show, and this is a game-changing proposition,” said The Advertising Club president Partha Sinha, discussing the ABBY Awards at Goafest 2022. “It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”
“A staggering number of participants has been witnessed, surpassing all previous records,” said Abby Awards Governing Council 2022 chairman & VP of The Ad Club Rana Barua said about the ABBYs Awards. “In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant,” added Barua.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
