AD Agencies
Goafest 2017: Ramesh Narayan re-elected council chairman
MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.
“The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.
The other members elected to the Council are:
The other members elected to the Council are:
· Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)
· Ajay Chandwani, Director, Percept Ltd
· Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.
· Ashish Bhasin, Chairman Goafest 2017 and Chairman & CEO South Asia Dentsu Aegis Network
· CVL Srinivas, Chief Executive Officer, South Asia, GroupM
· M G Parameswaran, Founder at Brand-Building.com
· Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A
· Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup
· Pradeep Dwivedi, CEO Sakal Group
· Shashi Sinha, Chief Executive Officer, IPG Mediabrands
The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”
“It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
