MAM
Goafest 2016 Young Abby Gold Winners donate their winning prize to fight gender violence
MUMBAI: In a refreshingly selfless move, the winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have requested the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.
Bodhisatwa and Nitesh, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.
Honoring the request of the inspiring young achievers, The ABBY Awards Governing Council has decided to contribute a sum of INR 8 lacs (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitization.
Talking about their intent behind this noble initiative the young guns Bodhisatwa Dasgupta & Nitesh Sah “It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – Not so much to the last mile. We knew what we had to do. We though if you’re really serious about gender violence, don’t send us to Cannes (as was promised to the winners). Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We’re glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested” .
Speaking about the encouraging move by the duo, Goafest Organizing Committee chairman Nakul Chopra said, “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”
Lauding the decision taken by the duo, Awards Governing Council of Goafest 2016 chairman Ramesh Narayan said “The advertising fraternity prides in its power and potential to be agents of change in society. These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”
The winning campaigns by Bodhisatwa Dasgupta and Nitesh Sah – Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it. The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
