MAM
Goafest 2015 to be held from 9-11 April
MUMBAI: The organising committee of Goafest 2015 has announced the dates of the event.
Goafest 2015 will be held from 9-11 April at Grand Hyatt and the event will be open for all the delegates on all the three days. The ABBYs will also be held on all the three days.
The committee has announced that Publicis south Asia CEO and the Advertising Agencies Association of India (AAAI) vice president Nakul Chopra will be the chairman of Goafest 2015 and The Advertising Club president Pratap Bose will be the chairman of the Awards Governing Council.
Goafest 2015 will be in its 10th edition and this is the eighth year that AAAI and The Advertising Club will come together to deliver ABBYs, India’s definitive awards that celebrate creativity.
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
