MAM
Go biking the Shiva Style as Viacom18 Consumer Products launches an all-new range of Shiva Cycles
MUMBAI: Scorching heat, incessant rains, chilling winters, nothing can deter a child’s excitement to go outdoors and pedal through the streets. As a favourite pastime and a significant routine for toddlers, tweenies, and teens, cycling defines the essence of one’s childhood. Keeping up with the fascination and adding a dash of excitement to the daily life of school children, Viacom18 Consumer Products is all set to launch a new range of Shiva Cycles- based on the popular Nicktoon, Shiva.
The newly launched Shiva cycles with distinctive and attractive styles are available for kids across age groups from 3 to 9 years. It has 3 segments i.e. Bicycle | Tricycle | Kick Scooter. Bicycle range has 3 sizes available i.e. 14T, 16T, 20T. Symbolizing strength, bravery and intelligence, the homegrown character of the Nickelodeon franchise- Shiva, resonates with kids and his flying bicycle is one of the major attractions amongst the young minds. With this new offering, cycling will become cooler and more enjoyable for the kids. While being one of the most loved Nicktoons, Shiva, is also an inspirational figure for many owing to his supreme braveness.
Commenting on the launch of the new range of Shiva Cycles, Sachin Puntambekar, Business Head-Consumer Products, Viacom18 said, “Shiva is one of the most popular characters from the Nickelodeon ecosystem. The launch of Shiva Cycles is an extension of the fan-base and a give-back to the kids who adore this fun-loving character. As one of the most essential elements in a child’s development, cycling also remains to be an integral part of their play routine. The diverse range of newly launched cycles cater to all age groups and will offer sheer delight to the little Shiva fans, bringing them closer to their favorite toon. “
Viacom18 Consumer Products’ newly launched Shiva Cycles are already in stores! Get yours now!
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
