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Globecast brings the total Africa Cup of Nations to the world in 4K alongside VOD content creation
MUMBAI: Globecast, the global solutions provider for media, is extending its relationship with the organisers and rights holders of the Total Africa Cup of Nations in Egypt, bringing the 2019 event to the world. The tournament began on June 21st with the final taking place on July 19th.
Globecast is working in partnership with the Egyptian Local Organising Committee (LOC), Lagardère Sports, managers and marketers of sports rights across Europe and Africa, and the Confédération Africaine de Football (CAF). For additional on-the-ground logistics support, Globecast has partnered with local specialists KAR Technology, who have provided logistical expertise and liaison with the LOC. Globecast has also collaborated closely with Iris Media, who have provided SNGs as well as additional technical support.
Globecast has a longstanding relationship with CAF and is providing a range of services in 2019, including contribution, distribution and VOD content preparation and storage. For the first time, the opening match and the final are being broadcast in 4K, using HEVC encoding. In total there are 52 matches being held in four cities across Egypt.
At each stadium, Globecast is supplying two flyaway SNGs. The first is uplinking the main feed, plus a second feed with additional pre-match footage to build more involvement in the event. Full redundancy is provided by the second SNG. The primary feeds are received at Globecast’s Paris teleport and are then turned around for onward distribution. The backup feed is received in London.
To increase ROI and viewer engagement, VOD content is being prepared by Globecast using its Content Marketplace service, a module of its Digital Media Hub content processing suite. Signals are transcoded into multiple formats and resolutions, including full broadcast quality, clipped and metadata added. Each broadcast affiliate using the system then receives new content notifications to promote download.
Philippe Bernard, Chairman and CEO, Globecast, said, “We are really pleased to have been selected by the Egyptian LOC, extending our relationship with CAF and Lagadère Sports. This year sees particular innovation with the use of both 4K and VOD content supply, with our innovative Content Marketplace providing broadcast affiliates with new ways to extend viewer engagement. We have worked very closely with both KAR and Iris Media and their help has been invaluable. This is a major tournament that needs very high level technical and logistical expertise and between them they have provided exactly what’s required. The LOC has done a fantastic job to organise this event, with Egypt being asked to step in late in the process. What a fantastic sporting spectacle the 2019 event is.”
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Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
