MAM
Globale Media elevates Kritika Arora to senior director of brand strategy and performance marketing
The adtech firm bets on integrated brand and performance marketing as its next growth lever
GURUGRAM: Globale Media is not standing still. The Gurugram-based adtech company has promoted Kritika Arora to senior director of brand strategy and performance marketing, signalling a deliberate shift towards full-funnel marketing muscle as it accelerates expansion across global markets and moves into emerging digital ecosystems.
Arora, who has been part of Globale Media’s growth story since joining the firm, built her reputation running high-impact campaigns for leading global brands, combining brand-building instincts with data-driven performance outcomes. Her elevation puts her in charge of integrated brand and performance initiatives, with a mandate to drive strategic growth for clients while sharpening the company’s position as a full-funnel marketing operator.
She is clear about what excites her. “Globale Media’s vision of integrating brand and performance marketing to deliver measurable impact has always inspired me,” Arora said. “I’m excited to take on this expanded role and continue building innovative, data-driven strategies that help our clients scale sustainably. I look forward to working closely with our teams and partners to unlock new growth opportunities.”
Bhavesh Talreja, founder and chief executive of Globale Media, was equally direct about why the promotion matters. “Her strong understanding of both brand and performance ecosystems, coupled with her ability to drive measurable outcomes, makes her a valuable leader at Globale Media,” Talreja said. “Kritika has consistently demonstrated strategic vision and execution excellence, and we are confident that she will play a pivotal role in shaping our next phase of growth and strengthening our position as a global performance marketing powerhouse.”
Founded in 2017, Globale Media has grown into one of the faster-moving adtech companies operating across India, the Asia-Pacific and the Middle East. Its business spans ROI-led user acquisition, programmatic advertising, influencer marketing, connected TV and app marketing. The company is building an integrated adtech platform underpinned by artificial intelligence, automation and data intelligence, with a pitch to clients built around transparency and scale.
The timing of Arora’s promotion is not incidental. As brands demand more accountability from their marketing spend and the line between brand and performance continues to blur, Globale Media is making a clear bet: that the firms who can hold both disciplines in one hand will win. Arora is now the person holding them.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
