MAM
Globale Media elevates Kritika Arora to senior director of brand strategy and performance marketing
The adtech firm bets on integrated brand and performance marketing as its next growth lever
GURUGRAM: Globale Media is not standing still. The Gurugram-based adtech company has promoted Kritika Arora to senior director of brand strategy and performance marketing, signalling a deliberate shift towards full-funnel marketing muscle as it accelerates expansion across global markets and moves into emerging digital ecosystems.
Arora, who has been part of Globale Media’s growth story since joining the firm, built her reputation running high-impact campaigns for leading global brands, combining brand-building instincts with data-driven performance outcomes. Her elevation puts her in charge of integrated brand and performance initiatives, with a mandate to drive strategic growth for clients while sharpening the company’s position as a full-funnel marketing operator.
She is clear about what excites her. “Globale Media’s vision of integrating brand and performance marketing to deliver measurable impact has always inspired me,” Arora said. “I’m excited to take on this expanded role and continue building innovative, data-driven strategies that help our clients scale sustainably. I look forward to working closely with our teams and partners to unlock new growth opportunities.”
Bhavesh Talreja, founder and chief executive of Globale Media, was equally direct about why the promotion matters. “Her strong understanding of both brand and performance ecosystems, coupled with her ability to drive measurable outcomes, makes her a valuable leader at Globale Media,” Talreja said. “Kritika has consistently demonstrated strategic vision and execution excellence, and we are confident that she will play a pivotal role in shaping our next phase of growth and strengthening our position as a global performance marketing powerhouse.”
Founded in 2017, Globale Media has grown into one of the faster-moving adtech companies operating across India, the Asia-Pacific and the Middle East. Its business spans ROI-led user acquisition, programmatic advertising, influencer marketing, connected TV and app marketing. The company is building an integrated adtech platform underpinned by artificial intelligence, automation and data intelligence, with a pitch to clients built around transparency and scale.
The timing of Arora’s promotion is not incidental. As brands demand more accountability from their marketing spend and the line between brand and performance continues to blur, Globale Media is making a clear bet: that the firms who can hold both disciplines in one hand will win. Arora is now the person holding them.
MAM
Dentsu appoints Sumit Kohli head of investment – APAC
Former Publicis Media executive to drive client-first, data-led media investment strategies across the region
SINGAPORE: Dentsu has bolstered its Asia-Pacific leadership bench, appointing Sumit Kohli as head of investment – APAC, as the network sharpens its focus on disciplined, outcome-driven media spending in a volatile advertising market.
Kohli, a media veteran with nearly two decades of experience, steps into the role after an 11-year stint at Publicis Media, where he most recently served as APAC executive director, investment, accountability and partnerships. His mandate at dentsu is clear: align investment decisions more tightly with client priorities while delivering measurable, high-impact results.
Based in Singapore, Kohli will steer regional investment strategy across both digital and offline channels, with a strong emphasis on accountability, transparency and performance metrics. His appointment comes as agencies face mounting pressure from clients to justify every rupee spent amid shifting consumption patterns and the rapid rise of data-led media buying.
At Publicis Media, Kohli led initiatives around measurement frameworks and ROI-driven planning, working across key markets including Singapore and Thailand. He also handled marquee clients such as Coca-Cola, Samsung, Mars-Wrigley and LVMH, building long-term partnerships and driving efficiencies in media investment.
Earlier stints at MediaCom Singapore, VivaKi and MEC saw him cut his teeth across planning, trading and negotiation, managing 360-degree media mandates and scaling digital spends for key accounts. He began his career as a media planner at Percept, steadily moving up the ranks as the industry pivoted towards integrated, cross-platform strategies.
Kohli’s move underscores dentsu’s push to double down on strategic investment leadership as advertisers demand sharper returns and greater accountability. With media fragmentation accelerating and digital commanding an ever-larger share of budgets, the battle is no longer just about reach—it is about precision, performance and proof.
In that race, dentsu is placing its bets on Kohli to turn every media rupee into a measurable advantage.
