Brands
Global TV shipments rise for second quarter in a row in Q3 2024
MUMBAI: This is one piece of research that deserves closer attention. Global market research firm Counterpoint Research data around a week ago showed that TV shipments have maintained their buoyancy in Q3 2024. The growth year on year for the period was at 11 per cent to 62 million units, which was the second quarter in succession that the TV market showed a rise. Research data also showed that growth was distributed even across all regions, except Japan. East Europe showed the maximum jump at 24 per cent. North America and western Europe also showed healthy growth.
Model wise, premium TV sets consisting of OLED, QD LCD, and MiniLED LCD shipments rose 51 per cent year on year, which was an all-time high. A lot of that growth came courtesy the Chinese brands Hisense and TCL, which more than doubled their shipments year on year, climbing to second and third place. Samsung of course led this segment at 30 per cent, but it lost 13 per centage points of market share to the Chinese brands. Because of the Chinese aggression, LG was pushed to the fourth spot.
The premium TV segment saw shipments of MiniLED LCD TVs rising 102 per cent year on year, racing past OLEDs which accelerated by a mere 13 per cent year on year. QD LCD TVs also climbed past four million units – 50 per cent growth year on year.
Overall for TV shipments, Samsung Electronics retained its top slot with a 15 per cent market share, but that had slipped marginally compared to the previous quarter. HiSense sprinted ahead of TCL by increasing its shipments by 19 per cent. LG was at the fourth spot with a close to 10 per cent share, by shipping out mor seven per cent more TV sets.
Counterpoint Research researcher Lim Soo-jung said, “In the TV market where replacement demand is the main issue, the fact that there has been year on year growth for two consecutive quarters can be interpreted as a shortened replacement cycle,” adding, “As TV companies continue to release new high-definition, large-screen models, it stimulates consumer purchases for users who want to enjoy videos on a larger screen at home.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
