Brands
Global Skincare sensation CeraVe debuts in India
Mumbai: L’Oréal Dermatological Beauty recently unveiled its first brand – CeraVe, the #1 dermatologist-recommended skincare brand in the US*, in India.
To support the launch and amplify its core proposition, the brand hosted ‘Skin Barrier Science – A Dermatological Summit’ in Mumbai, with key dermatologists, experts, and partners coming together from all over India and the world to highlight the importance of providing patients with access to dermatologically recommended skincare solutions in India.
Speaking at the launch event, L’Oréal India L’Oréal Dermatological Beauty – director Rami Itani said, “We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions.”
CeraVe’s unique formula has been developed with dermatologists and contains three essential ceramides that restore the skin’s natural barrier, leveraging MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.
A special feature of the event was an educational experience zone, led by Dr. Namita Misra, head, Omics Teams for Exposome Advanced Research, L’Oréal France, who shared the science and research that goes into CeraVe, both globally and in India. A futuristic take on the event was the presence of Dr. Muneeb Shah in holographic real-time interactive form. Dr. Shah is a globally renowned US-based dermatologist known on social media as doctorly. He provided a masterclass taking the attendees through his experience and social media tips to bring the voice and expertise of dermatologists closer to consumers.
Leading international dermatologist, Dr. Giuseppe Micali coming from Italy, spoke about the importance of Skin Barrier Science and the role of Ceramides in the restoration of the skin barrier and improvement in skin quality. Senior Indian dermatologist Dr. Neena Khanna who was the head of the dermatology department at AIIMS hospital in Delhi shared the results of a local clinical trial that was done in India to prove CeraVe’s efficacy on Indian skin. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.
CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.
* In the United States, Source : IQVIA, Provoice Survey, Rolling 12 months data as of November 2022 including 38 Skin categories. ^Clinical Test on 120 Indian Consumers, June 2023. Tested on Indian Skin with Moisturizing Cream.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
