MAM
Global Creator Network wins AJIO’s social and content mandate
Mumbai: On Tuesday, Ajio announced the hiring of OML Entertainment’s branded content arm, Global Creator Network (GCN), to handle its social and content mandate. This new collaboration will bring a spunk, verve, bold and fresh perspective to Ajio’s digital communication.
In line with its brand philosophy—celebrating fearlessness and uniqueness-Ajio is constantly looking to bring a fresh, current, and accessible perspective to personal style. GCN, with its industry expertise and talent network, will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.
GCN will work to design and craft innovative, engaging, and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on-trend, and at prices that are the best you’ll find anywhere.
As a part of the mandate, GCN will build a robust brand strategy, creative first social campaigns with IPs, creator activations, and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumers using effective branded content strategies.
Commenting on the win, GCN senior vice president of branded content Devarshi Shah, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that are futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative, and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”
MAM
Havas Life names João Camacho chief creative officer for India & Middle East
Global healthcare creative João Camacho to lead bold campaigns across two regions
MUMBAI: Havas Life has appointed João Camacho as chief creative officer for India and the Middle East, signalling the network’s drive for standout creativity in two of the world’s fastest-growing healthcare markets.
Based in Mumbai, João will report to Eric Weisberg, global chief creative officer at Havas Health, and Dorelle Kulkarni, managing director of Havas Life Mumbai.
João brings more than 20 years of global experience in healthcare communications, having worked across Africa, Europe, the United Kingdom, the United States, and the Middle East. He is known for turning complex science into human-centred, impactful campaigns.
Before joining Havas, João led creative work at Publicis in Dubai, partnering with pharmaceutical and health organisations to launch treatments, build disease-awareness platforms, and deliver patient-first communications that drive measurable results. His work has been recognised at FIAP, CCP, New York Festivals, and other top international award shows. He has also served as jury member at Cannes Lions Health, Clio Health, The One Show, and more.
“João is a truly global creative leader who understands how healthcare brands need to speak differently across cultures and markets,” said Eric Weisberg. “His curiosity, creativity, and experience make him a powerful addition as we grow in India and the Middle East.”
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux added, “João’s appointment reflects our ambition to build world-class creative leadership locally while staying connected to Havas Health’s global vision. He brings the cultural fluency and creative confidence these markets demand.”
Dorelle Kulkarni said, “We’re thrilled to welcome João. His mix of strategic thinking, empathy, and creativity is exactly what clients and patients need in today’s fast-changing healthcare landscape. He will help us strengthen Havas Life in India and deliver meaningful impact.”
João joins Havas Life at a time of global momentum, as the network invests in talent, innovation, and AI-powered creativity. At CES 2026, Havas unveiled Ava, a large language model portal designed to make AI more accessible across the network and accelerate creative collaboration through its Converged.AI platform.
“Joining Havas Health feels like stepping onto a stage made for bold ideas,” said João Camacho. “Leading creative across India and the Middle East, a region buzzing with energy and possibility, is thrilling and humbling. I can’t wait to bring my perspective and passion to shape campaigns that inspire, connect, and make a real difference.”
With João at the creative helm, Havas Life looks set to turn bold ideas into campaigns that resonate, inspire, and leave a lasting mark across India and the Middle East.
