MAM
Global ad spend to increase by 4.9% to $465.5 bn in 2012
MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to the latest forecast from Strategy Analytics.
Although total US advertising spending is expected to increase by less than the global rate, at 2.7 per cent this year to $152.1 billion, it is a significant improvement on the 0.6 per cent growth in 2011. The US also underperforms Europe as a whole, which is expected to grow by 3.7 per cent to $136.3 billion in 2012.
Strategy Analytics director of digital media strategies Ed Barton explains, “Major global-impact events led by the Olympics, the US Presidential Elections and the European Football Championships, as well as Japan’s continuing recovery from the earthquake, combine to paint a brighter picture globally in 2012 for advertising spending overall. Furthermore, we expect that total ad spend will surpass half a trillion ($500bn) dollars in 2014.”
Global advertising by media type: Looking at spend by media type reveals that global TV advertising is expected to grow by five per cent in 2012 to $188.5 billion, equivalent to 40 per cent of all global spending.
Global print advertising is expected to grow by half a per cent, accounting for a 26.4 per cent share. Other traditional formats including cinema and radio will grow by approximately four per cent.
In contrast, global online advertising is expected to grow 12.8 per cent to $83.2bn in 2012, accounting for 18 per cent of global ad spending.
Barton says, “Online advertising will continue along its growth trajectory fuelled by strong growth in emerging markets and increased spending volumes on social networking and online video advertising.”
US/Europe advertising by media type: It is a similar picture in the US with online advertising leading the way. Online is expected to grow by 6.7 per cent this year to $27.4 billion compared to 3.7 per cent for TV and 2.9 per cent for other traditional formats. Print is expected to decline by 1.5 per cent.
In comparison, online advertising across Europe is expected to grow by 11.7 per cent this year compared to 3.4 per cent for TV and 2.4 per cent for ‘other traditional’ advertising. Print is expected to decline by 0.1 per cent.
Barton notes, “The US continues to be a leader in terms of the share of revenue generated by TV advertising – its share in the US this year will be approximately 41 per cent compared to 35 per cent in Europe and 24 per cent in the UK. In contrast, Internet advertising tends to have a smaller share of spending than in other markets. However, the share of advertising dollars allocated to the Internet continues to grow and is projected to overtake print advertising in the US in 2016 – a year ahead of when this is expected to happen for the total global market.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
